Two contrasting but dynamic markets
In spring 2025, the towns of Evian-les-Bains and Thonon-les-Bains, located on the French shores of Lake Geneva, are exhibiting different but complementary real estate dynamics. Between their tourist appeal, proximity to Switzerland, and development projects, these two towns in the Chablais region continue to attract buyers and investors.
The real estate market in Evian-les-Bains maintains its upscale trend.
Real estate in Evian-les-Bains continues to evolve in a prestigious range. As of March 1, 2025, the average price per square meter is €4,710, with variations ranging from €2,835 to €6,381 depending on the neighborhood and property type. Houses, particularly sought-after ones, have an average price of €4,885 per square meter.
The town continues to attract a wealthy clientele, particularly Swiss cross-border commuters and international investors. New developments, such as the Aquabel residence, offer luxury housing with lake views, meeting current environmental standards and the expectations of a demanding clientele.
Thonon-les-Bains: an affordable and fast-growing option.
Thonon-les-Bains is positioning itself as a more affordable alternative to Evian while benefiting from an attractive living environment. As of April 1, 2025, the average price per square meter is estimated at €3,676, with a decrease of 4.44% observed between 2023 and 2024.
The town benefits from its direct connection to Geneva via the Léman Express, strengthening its appeal to cross-border workers. The train station district, undergoing rapid transformation, is becoming a promising investment hub with the arrival of new shops and services.
The rental market is dynamic, particularly for small properties close to higher education institutions, offering good profitability potential for investors.
2025 Finance Act: Measures Reorienting Real Estate Investment
The 2025 Finance Act, adopted earlier this year, introduces several measures that directly impact the strategies of real estate investors and buyers:
- Extension and refocusing of the Pinel scheme: The Pinel scheme has been extended until the end of 2025, but refocused on high-demand areas. Since Thonon and Evian are classified in zone A, investors can still benefit from attractive tax breaks, subject to energy performance and controlled rents.
- New tax credit for energy renovations: An improved tax credit, called "Eco+ Rénov" partially replaces MaPrimeRénov' and encourages significant renovations of existing properties. This offers attractive opportunities for buyers of properties requiring renovation in the historic center of Thonon and in some less desirable areas of Evian.
- Tax loopholes: a cap remains in place to optimize your choices.
The overall ceiling for tax benefits remains at €10,000, encouraging you to select the most efficient solutions best suited to your wealth management strategy. This is a lever for more targeted and efficient investment.
- Rent control implemented in certain cities: Although Evian and Thonon are not directly affected, the possibility of expanding the control system in border areas is a matter of debate, especially in the face of growing rental pressure.
These new provisions change the situation for real estate project leaders: cautious individuals will favor the security of renovated stone or well-located new properties, while the more aggressive will turn to targeted tax breaks or neighborhoods undergoing transformation.
2025 Outlook: Towards a gradual recovery
After a 2024 marked by high interest rates and a decline in purchasing power, real estate professionals anticipate a gradual recovery in 2025 in the Savoie and Ain regions. The FNAIM (French National Agency for Investment and Investment) forecasts an improvement in sales volumes, supported by more favorable financing conditions and price stabilization.
In this context, Evian-les-Bains and Thonon-les-Bains offer varied investment opportunities, suited to different buyer profiles, whether they are looking for a primary residence, a second home, or a rental investment.
In conclusion, the 2025 real estate market in these two Chablais municipalities is characterized by complementarity: Evian-les-Bains attracts with its prestige and high-end properties, while Thonon-les-Bains attracts with its accessibility and economic dynamism. With the new tax levers of the 2025 Finance Act, the time is right to structure sustainable purchasing or investment projects in the Lake Geneva region.
DECORDIER immobilier agencies can help you with your real estate project:
- Thonon +33 (0) 4 50 72 31 95 / e-mail : thonon@decordier-immobilier.com
- Evian +33 (0) 4 50 75 15 15 / e-mail : evian@decordier-immobilier.com
- Grand-Baie : +230 268 2828 / e-mail : contact@decordier-immobilier.mu
www.decordier-immobilier.com